Resources for Shopify store owners

Oran finds the funnel step where an online store loses revenue and puts a monthly dollar figure on it. These pages are the free part: a calculator, benchmark pages, a diagnostic guide and sourced, dated comparisons. Latest medians from Littledata (Shopify stores, GA4 data, July 27 to October 24, 2026): add to cart in 6.8% of sessions, 49% of started checkouts completed and 79% of carts abandoned. Benchmark numbers are refreshed every quarter. The next update is January 2027.

Free tools

Put a monthly dollar figure on your funnel gaps. Nothing you enter is sent or stored.

• Checkout Leak CalculatorEstimate what your funnel gaps cost each month. Free, no sign-up.

Benchmarks

What the median Shopify store gets at each funnel step, from Littledata’s published data and other cited sources. Each page names its sources and dates.

• Shopify add-to-cart rate by categoryThe median is 6.8% of sessions. Rates by category and device, and how to find yours.
• Shopify cart abandonment rateWhy Littledata’s 79% median and Baymard’s 70.22% average differ, with rates by category.
• Good checkout completion rateThe median Shopify store completes 49% of the checkouts it starts. Rates by device and industry.

Guides

Step-by-step help for reading your own numbers.

• Why did my Shopify conversion rate drop?A 15-minute checklist: Shopify’s September 2026 session change, traffic mix, funnel step and site changes.
• GA4 funnel exploration for e-commerce: step by stepExact menu steps, the ecommerce events to use, and why GA4 counts users while Littledata benchmarks count sessions.

Comparisons

Facts only, each with a dated source. Each page says what the other option does well.

• Oran vs Triple WhaleWhere sales come from, compared with which funnel step leaks revenue.
• Oran vs hiring a CRO agencyWhat an agency retainer costs, what Oran costs and when each fits.

Company

Who makes Oran and how it handles data and billing.

• About OranWho makes Oran, what data it uses, how benchmarks are sourced and how billing works.